This summer I’ve been working with a number of clients on awards. From helping them with their applications, to promoting well-deserved nominations and wins.
And that’s the thing with awards; they’re rewarding on so many levels.
Yes, knuckling down to pen a piece about how great a business is and why takes time (and patience!), but it’s worth it.
- Focus – if you don’t have a business plan before writing, you will afterwards, as award applications are great for focusing the mind on past achievements and future aspirations.
- Objectives – trying to determine these why running a thriving business can be tough and lost in an already overloaded to-do list. But if you have to commit them to paper for an award application, you’re then committed to them for the long-term.
- Morale – just being named a finalist can boost team morale 100%, and then if you go on to win it’s stratospheric!
- Recognition – fundamentally, this is what it’s all about, as third party endorsement what you’re doing is brilliant is all the recognition you need. And this in turn will bring fabulous public relations, media, marketing and business development opportunities to help further grow your business.
So, next time a batch of ‘last chance to enter’ award emails come your way, don’t reach for the delete button as the rewards could make it well worth your while.