Brexit: Keep calm and carry on

So, here we are, the frenzy after the storm.

Following months of mixed messages and Westminster wrangling, we have more of the same albeit on a global scale now.

Yes, it was a shock. Yes, it will have significant ramifications. And yes, 48% of British voters went with ‘Remain’. But 52% voted ‘Leave’ and as a democratic society we must respect the outcome and move on: without panicking.

As an entrepreneur running a small business, while I have some concerns about the immediate future, we survived the 2008 recession and everything it brought in between, so the same will apply now.

Yesterday (28 June), I attended the Hart Brown Economic Forum at the University of Surrey in Guildford. A staple in the local business calendar, it was well attended with interesting speakers.

Economist Vicky Pryce kicked off proceedings with a top line analysis of European GDP figures (no surprise there), supported by insightful comment albeit rather negative: “Europe has been weak for some time and is only just recovering. We’re now in for a long period of weak growth. Europe is a continent with serious problems. We will have to learn to live with it.”

On the flip side, however, Jonathan Lucas, business owner and managing director of Elstead Lighting (which he revolutionised from a £3 million flagging company to a £10 million export success), was more upbeat. Commenting that while Brexit would have some impact on how they trade, the European business relationships he has built up were solid and would survive.

Hear, hear.

Businesses – large and small – are built on relationships. They also have longevity (unlike political leaders who come and go). This makes them extremely resilient.

At Claire Dee Communications, it’s very much business as usual. We are where we are, and we will flex accordingly and continue to serve our clients.

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