Just a quick blog this month as I’m up to my eyes in work and loving it!
In my capacity as Surrey Chambers of Commerce council member and co-chair of their Business Women in Surrey (BWIS) group, I recently wrote a column for the Surrey Advertiser business page.
Here’s the abridged version…
Earlier this month BWIS held its latest event – Ask the Marketing Panel – organised on the basis of feedback requesting marketing and communications (marcomms) help and advice.
Our impressive panel was made up of marcomms professionals from all walks of the business world, including charity (Rainbow Trust), corporate (Sony) and public sector (Surrey Police).
Interestingly, while the experiences of each where quite different, the overall issues remained much the same: tight budgets; overstretched resources; new versus traditional media.
As a communications professional of 20 years standing, I remember the pre-online world. Including the days when photos were collected in their hardcopy form from the photographer’s studio and biked to the printers/press room to meet urgent deadlines. Thank goodness we now have email and JPEG!
However, as wonderful as modern day technology is in all its various guises, it’s important to ensure it adds to and complements other more traditional tools rather than replacing them entirely. From the traditional (newspaper) to the new-born (Twitter), each plays its own role in the communication chain and each complements rather than replaces the other.
Just as they should in the marcomms world.
By all means embrace Twitter, Facebook and LinkedIn with gusto, but don’t underestimate the power and effectiveness of magazine and newspaper advertising and editorial or organising face to face meetings and events.
I regularly email, text, tweet and call my clients. But nothing works better than simply getting together in a room from time to time for a catch up meeting.
Modern day technology provides several slices of the marcomms pie but is not the pie itself. Remember, the whole is always greater than the sum of its parts.