We’ve all heard the great Darwinian phrase “survival of the fittest”, meaning only the strongest will survive and thrive.
But it’s not just about being strong. It’s also about being flexible and adapting to change. It’s about solving and evolving.
And that’s just what the English language does so well.
Rigid, starchy, rules around splitting infinitives and beginning sentences with ‘but’ have moved on. Not to the detriment of English however. We no longer speak in the ‘Queen’s English’ so why write that way. Particularly as the mediums through which we communicate have become so diverse and direct.
And while there is a place for Twitter’s 140 characters limit and an array of emojis in text messages, they should support and complement our beautiful language not replace it.
A business email sent to a client should not sign off with an array of smiley faces, any more than a text to a friend shouldn’t begin ‘dear sir’. It’s all about context and balance.
And new words that slip into our English language through the process of evolution should be embraced and enjoyed. After all, if you can’t beat them, join them!
• Brexit – the departure of the UK from the EU
• Binge-watch – watching multiple episodes of a favourite TV programme
• FOMO – fear of missing out if not online
• JOMO – joy of missing out by not being online
• Selfie – taking a photo of yourself via a smartphone
• Bitcoin – digital currency
The list goes on.
Which is why, the English language, we salute you – keep on evolving!