Top tips on writing for the web

Everyone writes but not necessarily well.

And these days, many of us write for online audiences. But this is a tough readership to reach out to and most importantly engage with.

Put simply, there’s so much content available on the ether that is the world wide web that competition is fierce.

This means in just a few simple steps you have to be found (via search engines like Google), your summary has to be succinct and informative so people click through, and then your online content has to be clear and concise so people actually stay and read on.

So, how do you write well for the web and make sure you’re actually read?

Here are five top tips.

  1. Engaging headline – make sure your headline is clear and not overly clever; it really should do what it says on the tin (see mine for this blog!).
  2. Uncluttered opening – make your initial few paragraphs short and ensure they clearly outline what is to come. Create ‘white space’ so the reader doesn’t land on your webpage and see a mass of dense overwhelming text. They will only leave…
  3. Informative content – if the reader does choose to stay (for which well done!), make sure you go on to inform and educate them in an easily digestible writing style. It’s about adding value while remaining readable.
  4. Edit and proof – do make sure all your online writing has been edited and proofread. Typos and errors look unprofessional and can be so easily avoided.
  5. Call to action – end with a call to action style comment (e.g. drop us a line to learn more) to encourage reader engagement and contact. Interaction is the name of the game after all.

Hopefully, you found this blog easy to find and read, and as a result you’re still here now. And that’s the main aim of any good piece of writing for the web!

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